The Charlottesville Ballet is fast becoming a well known and highly respected professional company and training ground for dancers in Virginia. Lindsay met the co-directors, Sara Clayborne and Emily Hartka, while dancing at the Richmond Ballet and we've supported the growing company's marketing, design, and web needs for over seven years.
Copper Note is amazing to work with because they ask us questions that we may not have even considered. They’re always great at teasing out our end goals and designing timeless pieces that can be reused and revamped as our organization grows and expands.
Emily Mott Hartka
Charlottesville Ballet Director
The Charlottesville Ballet Academy was opened a few years after the professional company was established. Sara and Emily asked us to design a modern, elegant logo to unify the new school with the company so the brand equity would be shared. Movement, pointe shoe ribbons, and their monogram were incorporated into the logo to provide flexibility and finesse to a mark that has since become the identity of a larger community.
The Charlottesville Ballet’s Nutcracker is a beautiful and easy way to take part in a great American holiday tradition. This abbreviated rendition of the Nutcracker is a great way to introduce young ones to the art of ballet while being enchanted with the skills of local professional dancers. To inspire the community to get into the holiday spirit, relax for an evening or inspire their children with an introduction to the arts, we put together a poster with a modern classic feel that showcased the high quality of the ballet.
We provided art direction and graphic design on this campaign that will unfold over several years.
Photography by Keith Alan Sprouse. Custom lettering by Clara Cline.
Hard Hat Fundraiser Gala Marketing
Unifying In their second expansion since 2007, new facilities are being built to accomodate their incredible progress. In order to simultaneously fundraise and celebrate this momentous occasion, a Hard Hat Gala was planned. We were called upon to create the invitation and promotional materials to market the event and location change.
The concept of “building a better ballet” was born. Dance doesn’t just train children to stand up straight and spin in pretty circles, it helps build confidence, creativity and an appreciation for the arts. Even though the steps are executed with apparent ease and grace, incredible strength, dedication and passion are required to become a professional.
Opening this new location will help the Charlottesville Ballet enrich and uplift through training and performances. By building a better ballet, they are building a better community.